Dick Sporting Good's has implemented a strategy of limited corporate diversification. They only operate in a single industry for the most part. Some could argue that their offerings touch a few different industries but in reality all of their goods fit in the same athletic, fitness and outdoor sport offerings. All of their retail offerings do provide them with some diversification for the consumer which does provide them with several key advantages. It allows them to touch several different types of consumers who enjoy all of the different offerings.
The limited corporate diversification strategy doesn't limit what Dick Sporting Goods can accomplish. Their model has proven extremely effective over the years. Not only does it provide a sustainable future it provides them with several cost advantages over it's competitors. They are indeed the dominant player in the industry and with their size and scope in the industry they will continue to lead the way in terms of revenue generation and profitability.
Rick will give weekly updates on one of the more community friendly companies in America.
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