Thursday, September 3, 2015

Intangible Resources - Competitive Advantage!

Good evening! One of the reason's I wanted to create a blog on Dick Sporting Goods is so I can help share with the world all the good that they do in their communities to help support youth athletic programs for those less fortunate!

Check out their latest inspiration and if you have the ability to help, please do so!

http://dickssportinggoods.sponsorport.com/

One of the measures to evaluating an organizations value is to look at intangible resources or resources that are difficult to measure like most assets. Dick Sporting Goods has developed brand loyality and created a bond with members of the community in which their stores operate. They've done this through a multitude of community projects. As I said, it's very difficult to measure financially, but it plays a large role in their success!

Be sure to support your local Dick Sporting Goods!

No comments:

Post a Comment